Magnoficent! August 2024

Aug'24

CAPTURING THE
WORLD FOR NIKON

Nikon recently introduced the Nikon Z6III camera in India, and we managed the launch across digital and print platforms.

We maintained a unified brand voice through website banners, social media content, and email campaigns showcasing the features of Z6III. We also adapted these assets for print, including backdrops, brochures, and standees. We ensured a cohesive brand messaging and timely delivery of materials for a successful campaign. We also organized a livestream event which drew an audience of 50K+ across Facebook and YouTube.

UNVEILING THE SHAHI
SECRET FOR DABUR

Dabur's latest campaign, Biryani Ka Shahi Secret, highlights the presence of Keora water and educates audiences about its significance in authentic Biryani throughout India. Embraced nationwide, each region's Biryani possesses unique characteristics, yet Keora water serves as a universal enhancer.

As the brand's creative collaborators, we unveiled this culinary revelation through a series of engaging posts across their social media platforms. The campaign garnered enthusiastic reception from the audience and earned high praise from the client.

CONVERGING WITH THE
BEST MARKETING MINDS

We proudly continued our partnership with IIBS as the Presenting Partner for its 4th edition at ITC Maurya, Delhi. This summit gathered Advertising & Media industry leaders for insightful discussions on current marketing challenges and trends.

Luminaries from companies like Philips, Schneider Electric, Adobe, and Nestlé attended, enhancing the event’s prestige. The expanded format featured keynotes by Kunal Raheja (Adobe) and Sameer Narkar (Konnect Insights), along with stand-up acts and an awards ceremony. The event garnered significant media attention from top A&M publications – Afaqs!, Best Media Info, The Business Guardian, and many others.

EXPLAINED IN A MINUTE:

CALL TO ACTION VS
CALL TO OUTCOME

BUY NOW!

A Call to Action (CTA) urges immediate action from the audience, like Buy Now or Sign Up. In contrast,a Call to Outcome (CTO) focuses on the end result or benefit, such as Achieve Your Fitness Goals.

Marketers leverage CTAs for quick conversions and instant engagement, while CTOs are used to build long-term value and emotional connection with customers by emphasising the desired result of taking action. Both can be strategically combined for effective campaigns.

MAGNON-KNIGHTS
OF THE MONTH

BHUMIJA GAUTAM

Sr. Manager – Video Creative Services

Meet Bhumija, the driving force behind our video team at magnon designory! Her passion and dedication are lessons in themselves, juggling multiple accounts and ensuring seamless delivery. A beacon of positivity, she lifts her team’s spirits and fosters their creativity. Off the clock, she cherishes her furry friends, showering love on her dogs and cats.

Our go-to powerhouse, Yamin, seamlessly handles a vast array of administrative tasks such as managing schedules, orchestrating smooth administrative procedures, and ensuring efficient office operations. He also oversees the daily functioning of the office, including managing facilities, supplies, and equipment. Outside the office, Yamin whips up culinary delights and passionately follows cricket.

YAMIN KHAN

Assistant Manager – Administration

Past Editions

Oct’2024

Rearing Up Anamorphic Illusion For HP
Keeping it cool with Daikin’s summer campaign
Magnon EG+ Wins At The Luminous Marketing Excellence Awards 2024
Generative Search Optimisation: Explained In A Minute
MagnonKnights Of The Month

CAPTURING THE WORLD FOR NIKON

UNVEILING THE SHAHI SECRET FOR DABUR

CONVERGING WITH THE BEST MARKETING MINDS