TECHNIQUE

The backbone that makes you come back for more.

Businesses always want the best of everything—time, cost, and quality—and so do we. To deliver this best as BAU we believe in getting the basics right. Our internal processes, strategies, and IPR technologies are built, tested, and perfected to optimize productivity and deliver quality outcomes, on repeat! Scalable and agile, these techniques are the backbone of our success and mission-critical to yours.

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Our IPR powering Innovation & Consulting

01. Magnon Index for Language Experience - MILE

A comprehensive user-experience analysis as consumers engage with the vernacular touchpoints of a brand. Deployment of proven processes & methodologies to assist brands in interacting with target groups in last-mile languages & dialects.

How It Works:

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Brands' Presence
Analysis

  • In depth analysis of a brands' presence across all online and offline channels
  • Also covers language and user relevance as key parameters
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Competitor
Benchmarking

  • Score against competitors in each language
  • A score, out of a 100, is given to every language, and an average is given to the brand
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Phase-wise
Strategy

  • Phases defined under Walk, Trot, Gallop
  • Break up implementation to ease out execution

02. Language & Cultural Audit - LCA

A structured mechanism for evaluating the existing communication of a brand to ensure cultural relevance and appropriateness. It emphasizes on user sensitivities and content neutrality while maintaining the brand’s beliefs and tone at the core - thus helping make the messaging flawless and better resonate with the target audience.

Assessment Criteria:

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Language Hygiene

Evaluating the overall quality of the translated content
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Cultural Relevance

Craft language that is familiar and colloquial
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User Delight (Easter Eggs)

Region-specific strategic content creation
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Policy

Careful consideration towards legal and ethical guidelines

03. Magnon Ecommerce Transition & Assessment Lab - METAL©™

Welcome to METAL©™, the Magnon E-commerce Transformation Assist Lab. As Magnon’s proprietary technology platform, METAL©™ powers our e-commerce capability center, revolutionizing digital commerce for leading brands in India and around the globe. Our team of over 100 customer-focused experts, driven by a passion for technology and a commitment to excellence, is dedicated to supercharging your digital commerce experience. Magnon-Ecommerce-Transition-Assessment-Lab-image-icon-11-21-2024

METAL©™ has been the backbone of e-commerce transformation consulting & execution for several of our renowned clients like Luminous, Hewlett Packard, LT Foods, and P&G Campaigns supercharged with METAL©™insights have won various performance marketing awards.

Click here to schedule an interaction with our METAL©™ champions!

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TRACKS brand's footprint on ecom platforms and likely gaps

ASSESSES brand's preparedness to maximize ROl from ecom

RECOMMENDS on-platform optimization and off-platform initiatives to drive relevant traffic

EXECUTES on-page and off-page content to drive performance

MEASURES and Optimizes content for higher ROI

Workflow Management Platforms

01. Lumos

Lumos is an in-house developed workflow management tool that helps managing work allocation & prioritization, resource utilization & forecasting, and further integrating to client workflows as some of the key functions. Lumos assists in automating processes, reducing human intervention and ensuring seamless business continuity.

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02. Cradle

Omnicom owned IP that enables global uniformity with simplicity & flexibility. Cradle facilitates client-agency collaboration for creative production by handling large work volumes easily, data standardization and acts as a single point of truth.