STAFF AUGMENTATION & OFFSHORE LABS

Borderless collaboration & innovation beyond cost arbitrage that's powered by the convergence of talent and technology

Offshore creative production has undergone tremendous evolution over the last decade. What started as a measure to save costs is now an integral part of the global creative ecosystem riding on the blazing technological advancements, changing marketing landscape, shifting audience behavior and evolving client needs.

Globally spread co-working teams, diminishing cultural barriers and omni-availability of talent that's connected and enabled by technology has fostered the emergence of borderless agency-partners.

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What We Do?

Coming from the aegis of eg+ Worldwide, we were among the early agencies in India to offer specialized Creative Production services to clients. The model was fairly simple and logical--to decouple tier-1 creative & brand execution from tier-2,3 production including Localization Master, Leveraged Origination and Adaptation.

Today, we support global companies looking for optimizing non-working-media, build flexible resource & skillset models and increase their speed to market for all their creative production needs from digital, social, moving, print, packaging to CGI and video/film production.

Key Models That We Practice

01.Offshore, Outsourced Labs

Under this model, we build and operate a dedicated Creative, Content and MarTech lab that works exclusively for a client. This lab works as an extension of the client's marketing team and closely aligns with the client's business goals & needs.

02.On-site Rapid Creative Labs

Our creative, content and martech resources are deputed at the client location for near real-time creation and execution of marketing for the brand. Our team becomes truly a part of the client's workforce that shares all the dreams, challenges, wins and lunches with the client personnel.

03.On-site or Off-site Staff Augmentation

We help clients in fulfilling skill gaps in their current teams by providing suitable talent for specific roles or expertise. This offshore or outsourcing model is applicable to short-term need for identified resources or skillset e.g. hiring a couple of marketing executives to support you through the peak sales season or long-term staff deployment e.g. hiring a person on secondment as part of your media planning team.

04.Smartshoring

This model is an evolution of offshoring that combines the efficiency & relevance of onshore staff with the speed & cost of outsourcing to an offshore location. Under this model, we deploy client servicing and strategy/consulting teams in the client's local market who create a seamless bridge between the client and our production hubs in India (Delhi, Mumbai, Bengaluru). This enables us to stay most relevant and realistic to the client's business situation in the market while achieving better control, prudent cost management and enhanced service delivery.

Benefits of using offshore, outsourcing labs

  • LOWER your expense by outsourcing to low-cost destinations
  • GLOBAL talent-pool at your disposal
  • FLEXIBLE to engage varied skillset
  • SCALABLE to match your highs & lows
  • 24x7 availability of resources
  • SHORTER lead-times to market