Dynapar
Introducing Dynapar QPS as the new, contemporary pain-relief solution in the Indian Market
BRIEF
As India’s most advanced pain management solution, Dynapar QPS aimed at expanding its marketing visibility and required a precisely identified strategy that establishes the product as the ultimate pain reliever that boasts enhanced penetration power.
SOLVE
Devising an all-round digital marketing plan- the campaign was initiated with a brand film, followed by a paid-media advertising strategy, a detailed social media plan, PR activities, etc. The goal was to identify the right face that represents and shares the same spirit and vitality with Dynapar QPS. We roped in India’s Golden Boy, Neeraj Chopra, as the brand ambassador and launched the new campaign- #ChampionsKaChampions- pan India. Released in nine Indian languages, the brand film targeted different regional sections of the nation for a cohesive transmission of the brand’s philosophy. As the campaign reflects on the life of the champions, their struggles, their battle with pain, and their journey towards greater achievements, we are further strengthening the brand positioning by roping in top Indian champion paralympians- Sumit Antil, Avani Lakhera, and Pramod Bhagat. Focused on establishing Dynapar QPS as the ‘Proud Sponsors of Champions of India’, we also planned a tactical paid-media strategy with the leading national and regional level media publications for effective penetration of our brand communication.
RESULTS
A full-blown digital campaign with the top champions of the world, four brand films in nine regional languages, covering multiple publications, and achieving outstanding impressions on our media-led campaign.
The bold numbers
156M
IMPRESSIONS
7.1M
VIEWS
200K
USER VISITS ON THE WEBSITE
The brand film focuses on the struggles, endurance and determination of athletes, and their resilience to overcome their biggest obstacle, pain, to achieve their goals.
Customer First is the philosophy we work with here at Daikin. And in this highly dynamic world we understand that Digital is where every customer starts its search. This agency has been our digital partner right from the beginning. And we admire our partnership.
Kanwaljeet Jawa
MD & CEO, Daikin
I want to acknowledge the effort and work done and the whole experience was simply outstanding – quality, responsiveness, and overall delivery...
Ankit Kumar Duggal
Group Manager, Adobe
I want all of you to take pride in the quality of work you have delivered in a high pressure, tight deadline situation...
Shubhadipa Sarkar
Principal Product Manager, Adobe Captivate
It takes a LOT to understand what goes on in your client’s mind and deliver it to satisfaction…, get back to drawing board and deliver something to perfection within 24-48 hours!
Shubhadipa Sarkar
Principal Product Manager, Adobe Captivate
The designs are spectacular and justifies what we want to say. Thank you to all the creative minds.
Cathy Gregory
DME Enablement Project Manager, Adobe