Your Customers
Want Gorilla!

Mobile Marketing Campaign

Corning Inc. supplies Gorilla Glass, a specialized toughened glass for portable electronic devices such as high-end mobile phones, to mobile phone manufacturers.

CHALLENGE. Corning’s existing selling proposition was
"Consumers who come to CorningGorillaGlass.com spend 33% of their time on the site seeking to verify their models for Gorilla Glass."
However, this USP was losing effectiveness.
Corning intended to formulate a new selling proposition for the glass.

SOLVE. Presenting consumer voice to mobile brands is a compelling proposition because social media comments are monitored and taken more seriously than abstract website visits. Therefore, what if..
Corning could make consumers (mobile device users) generate social imprints (clicks, comments, submits) expressing their desire to have Gorilla Glass on their device and Corning presents these consumer voices to Mobile Brands?

RESULT. Using focused digital marketing platforms including Click-through Networks, Paid Search and Paid Social Media, and with surgical campaign optimization setup, we were able to achieve high levels of TG reach.