Digital
Marketing
Strategy for
Dynapar QPS

Introducing Dynapar QPS as the new, contemporary pain-relief solution in the Indian Market

The Brief. As India’s most advanced pain management solution, Dynapar QPS aimed at expanding its marketing visibility and required a precisely identified strategy that establishes the product as the ultimate pain reliever that boasts enhanced penetration power.

The Solution. Devising an all-round digital marketing plan- the campaign was initiated with a brand film, followed by a paid-media advertising strategy, a detailed social media plan, PR activities, etc. The goal was to identify the right face that represents and shares the same spirit and vitality with Dynapar QPS. We roped in India’s Golden Boy, Neeraj Chopra, as the brand ambassador and launched the new campaign- #ChampionsKaChampions- pan India. Released in nine Indian languages, the brand film targeted different regional sections of the nation for a cohesive transmission of the brand’s philosophy. As the campaign reflects on the life of the champions, their struggles, their battle with pain, and their journey towards greater achievements, we are further strengthening the brand positioning by roping in top Indian champion paralympians- Sumit Antil, Avani Lakhera, and Pramod Bhagat. Focused on establishing Dynapar QPS as the ‘Proud Sponsors of Champions of India’, we also planned a tactical paid-media strategy with the leading national and regional level media publications for effective penetration of our brand communication.

The Result. A full-blown digital campaign with the top champions of the world, four brand films in nine regional languages, covering multiple publications, and achieving outstanding impressions on our media-led campaign.